I wanted a complete overhaul of my personal branding. The icon is a carefully considered update to a previous iteration. Concentrating on clarity and with a conscious decision to create a flat design which would work across both print and digital applications. I decided to forego a word mark, opting simply for the monogram. However, in the absence of a word mark, careful consideration was given to font selection. 'Kobenhavn' was chosen as it feels like it represents what I want to say. The colour palette was carefully curated and draws influence from things of importance in my personal life.