The Harlequin Football Club

Harlequins, looking to bolster existing commercial avenues, ie merchandising and player brand recognition, wanted to come up with a new narrative. An illustrative approach was highlighted to instil a more fan friendly, inclusive stadium experience. Artwork will be applied to large scale banners and other stadium dressing. A new product line would be created and applied to all recognised merchandising and sold alongside existing products from the two on-site stadium stores and through online channels.