Harlequins Rugby - ‘Join the Squad’ Campaign

To increase season ticket sales and attract a broader audience to The Twickenham Stoop, I developed the creative direction for ‘JOIN THE SQUAD’ — a campaign designed to amplify the matchday experience beyond rugby. At its heart were bold, illustrated portraits of Harlequins’ men’s and women’s first-team players, crafted to boost player recognition and energise fan connection. The visuals brought The Stoop to life across large-format stadium dressing, print, digital media, and retail environments. The campaign celebrated the full game day atmosphere - from microbrewery pop-ups and global food stalls to family activities, live interviews, and top-tier Premiership rugby - helping position Harlequins as more than a match, but an experience.