The Harlequin Football Club (Harlequins), had need of a revised marketing objective to increase season ticket membership sales along with new ways to introduce “non-rugby” sports fans to The Twickenham Stoop, home of Harlequins Rugby.
The ‘JOIN THE SQUAD’ campaign was conceived to amplify enthusiasm and focus excitement on the vast array of game day activities at The Stoop. Bars - hosting invitational appearances of London based micro breweries, international food stalls, family friendly entertainment, pitch side interviews, half-time on pitch activities as well as witnessing a live Premiership game, promising the appearance of rugby stars from around the world.
Featuring high end illustrative portraits of the current Harlequins players (inclusive of both mens and women’s first teams). Expected to promote and strengthen player brand recognition, broaden commercial avenues and open possibilities for new product lines and merchandise sold from the two official stadium stores and through recognised online channels. The artwork will also be utilised on stadium dressing, large scale banners, localised billboards, advertising and all printed and digital collateral associated with ‘JOIN THE SQUAD’.
Illustration // Concept Development // Creative Direction // Design Project Management // Installation Management