The British Government funded Fitness Industry Association was developed to better understand health and fitness habits across the United Kingdom.
The FIA collected data from varied registered health and fitness centres, health clubs, local sports centres and gyms with a view to collating the information and identifying fitness habits of a cross section of British nationals.
A three system report was devised. Infographic heavy material was laid out in an A4 16 page report. Originally supported by a disc with dynamic data and objective insights from leading fitness and health experts.
A mini guide book, identifying provisions to aid uptake of initiatives was developed and a coded system employed to identify demographic fulfilment.
Illustration // Statistical Interpretation // Concept Development // Creative Direction // Design Project Management